The new Google Chromecast device is shown on Wednesday, July 24, 2013, in San Francisco. (AP Photo/Marcio Jose Sanchez)
The new Google Chromecast device is shown on Wednesday, July 24, 2013, in San Francisco. (AP Photo/Marcio Jose Sanchez) (Marcio Jose Sanchez/)

Hulu, the TV streaming company owned by major media companies, and Time Warner Inc.'s HBO said they're working with Google to add their paid-subscription services to the company's new Chromecast device.

Google last month introduced Chromecast, a small $35 dongle that plugs into a TV's HDMI input, to allow customers watch and control online videos without a remote control using Wi-Fi. It works with devices using Google's Android operating system as well as Apple Inc.'s iPhone.

Gaining content from Hulu Plus and HBO would help to round out Chromecast's content lineup and put Mountain View-based Google on better footing to compete with Roku and Apple TV, two competitors that also bring Web-based content to televisions and mobile devices. Google has said the gadget will also work with Pandora Media's music-streaming service and other content providers in the future.

"We are actively working with Google to bring Hulu Plus to the platform," Los Angeles-based Hulu said today in an e-mailed statement.

Time Warner's HBO is in talks with Google to add HBO Go to Chromecast, according to an e-mailed statement from the company today.

Hulu Plus, which had 4 million paid subscribers at the end of the first quarter and charges $8 a month, is owned by Walt Disney, Rupert Murdoch's 21st Century Fox Inc. and Comcast's NBCUniversal.