AYER -- Selectman Chris Hillman is preparing for the second annual holiday lighting at Carlton Rotary and is asking residents and local businesses for donations.

"Since last year's event was such a huge success, bringing almost 300 people to the rotary, we want to continue the tradition this year and make it even bigger and better," Hillman said.

"This event could not be possible without the support of the town, MassDOT, the Ayer business community and the residents of Ayer. Last year's rotary lighting was a true community event with residents and businesses donating lights, materials, and their time."

Hillman was elected in 2012 and set out to better the appearance of the town in general, he said. He began this mission at the entrances to Ayer, including Carlton Circle. Although he was very pleased with last year's turnout, he feels this year could be bigger and better by adding more to the event.

"The goal this year is to build on the success of last year by adding more lights to the rotary and bringing more of the community together during the holiday season," Hillman said. "Maybe even bringing in some carolers would be nice."

Hillman is looking for even more support this year through both dollar and equipment donations. All of the lights, materials and the electricity are donated and represent no cost to the town.

"The success of this second year event will rely again on the support of the community," Hillman said.

This year's rotary holiday lighting is scheduled for Sunday, Dec. 1, at 7 p.m. A rain date will be scheduled at a later time. Once lit, the lights will be controlled by a timer to go on at dusk and turn off at dawn every day through Wednesday, Jan. 1.

To make a financial donation for this year's event please send a check to "Ayer Holiday Lighting Fund," in care of the Ayer Board of Selectmen's Office, 1 Main Street, Ayer, MA 01432. Collection jars will also be set up at the Ayer Town Hall. Individuals and businesses interested in making donations of lights, electrical supplies, etc. should contact the Ayer Board of Selectmen's Office at 978-772-8220 for specific details.

"The whole purpose of this event is to beautify our great town of Ayer and to bring the community together during the dark days of winter to celebrate the holiday season," Hillman said.

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